Hello! I’m Linus
Hi there – I’m Linus, and my path to digital marketing started below the ground. Before I was running ad campaigns and growing businesses, I was a hydrogeologist studying water systems beneath the ground. Sounds completely different, right? But both jobs need the same skills: finding patterns, analysing data, and digging deep until you figure out the issue.
My digital marketing journey began at HappyFresh in Jakarta in 2015. What started as a entry-level digital marketing role soon helped me find my new passion. I loved how you could launch a campaign in the morning and see actual results by afternoon. Growing up Swedish-Indonesian taught me that perspective matters. Whether I’m helping a startup founder or a restaurant owner, I bring this multicultural view to everything I do.
I’ve always enjoyed technical and analytical stuff. Setting up tracking, fixing pixel problems, or diving into campaign data at 10 PM because I’ve always been curious about how things work. There’s just something special about finding that one optimisation that turns a struggling campaign or website into a real business impact machine.
Linus Antlov
Founder & Digital Marketing Expert
My Education
My journey through education and personal development shows my belief that great marketers never stop learning. I graduated with an IB Diploma from the British School Jakarta and then continued with degrees in geology and hydrogeology from the University of Liverpool and the University of Birmingham. This scientific background taught me how to analyse complex systems and always test hypotheses, skills that work perfectly in digital marketing.
But textbooks can’t keep up with how fast digital marketing changes. What worked for me years ago, would not work today. So I committed to continuous learning through programs like Reforge Marketing Strategy, General Assembly Data Analytics, and many other courses. I’m constantly studying new platforms, testing emerging strategies, and regularly renew ad platform certifications. But the real learning happens when you’re managing live campaigns with real budgets.
Growing up between cultures and managing campaigns across multiple countries taught me that marketing psychology isn’t universal. A campaign that drives downloads in South America might completely fail in Australia. Not because the product is wrong, but because the messaging doesn’t connect with local values and behaviours. These insights often make the difference between a profitable campaign and an expensive lesson.
My Career Journey
My transition from environmental engineering to digital marketing wasn’t planned, but it makes perfect sense now. After years of analysing groundwater potential for mining companies in Australia, I was ready to try something new. HappyFresh gave me that chance in 2015.
Starting as a Digital Marketing Associate, I quickly learned I had a talent for seeing both big picture strategy and tiny details in data. Within a few years, I was managing regional campaigns across Indonesia, Malaysia, and Thailand with budgets up to $300,000 monthly, as the regional Performance Marketing Manager. Those early days taught me that good marketing isn’t just about creative, but also about tracking systems, data, and continuous testing.
When I started focusing on freelancing full time in 2023, I chose not to focus on just one industry and service, but many. I’ve found that growth tactics for small businesses often work for big companies too. The complex marketing tracking systems used by large companies can be simplified to help small businesses make better decisions. My clients now range from small local businesses to large ecommerce brands, and I love the variety.
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